DEENA DECEGLIE - FOUNDER

A native of Williamsburg, Brooklyn and a veteran of the luxury jewelry industry, Deena DeCeglie has been challenging industry norms, and re-writing the rules of fine jewelry for the past 15 years.

 Deena spent her formative years training in the Cayman Islands and working under some of the biggest names in luxury jewelry. Brands such as Michael C. Fina, John Hardy and London Jewelers. Already a believer in the power of jewelry as both a living memory and modern heirloom; she expanded her knowledge into the importance of exacting craftsmanship, gemology, customer service and the vast and complex world of supply chains.   

 A brilliant yet self-deprecating expert, who admittedly hates the moniker of “expert,” in the fields of gemology and supply chains, Deena loves nothing more than passing her years of experience on to clients.  

 “Any jewelry purchase, no matter the cost or size is a major purchase. So many brands miss this; they focus on sales and commissions instead of taking the time to learn who their clients truly are and guiding them through the process. Lusso is about more than just luxury jewelry, it is about a luxury experience; an experience that is educational, accessible to everyone and tailored to you.”